Livework focuses of public relations is less on the advertising and more on providing valuable and true information to the public. Our main purpose of public relations department is to boost a company’s reputation and protect the company from any harm in terms of reputation.
1. We focus on creating a favorable public image through relationship building and reputation management.
2. We draw attention to public conversations and media coverage. We also divert attention away from public discussions if damaging.
3. Component of marketing.
Livework thinks, Public relations is about sending the right messages to the right place and the right people, creating a stronger brand reputation. PR agencies work alongside their clients to help them achieve this and promote them within their clients industries.
PR is an area that can transform the future and profitability of a business. Used properly, PR can give a company the ability to overcome almost any obstacle it may face. This is some of what makes PR so essential.
PR isn’t complete without marketing. A company that enhances its reputation through a range of unique PR practices makes it likely that new potential customers will find their way right to its door. Customers and clients will have more options to connect with the company through its business stories and press releases.
PR agencies make that possible by helping organizations to craft the right messages to resonate with their target customers in impactful ways. In the end, that means bigger profits.
Event management involves creating and developing large-scale events which might include conferences, conventions, concerts, trade shows, festivals, and ceremonies.
Livework targets the audience, formulating the event concept, planning the overall logistics of the event and conducting project management of the event as a whole.
Our ‘Livework’s Event management skills, essentially, require an individual to work within the given budget, following a certain schedule, and dealing with vendors in order to create and develop the best possible events requested by the clients. Along with project management skills, it requires the use of organizational as well as business management skills to envision, plan, and finally execute any such event.
We do our work with specific responsibilities:
1. Selecting and reserving venues
2. Coordinating outside vendors
3. Engaging speakers or entertainment
4. Arranging for transportation and parking
4. Obtaining necessary permits and appropriate insurance
5. Compliance with health and safety standards
6. Developing emergency contingency plans
7. Crisis and situation management at the event
8. Designing a security plan
9. Monitoring of the event
Importance of Event Management-
From a business perspective, event management is of great importance. Creating events occasionally provide an incredible opportunity to promote one’s business. The more popular a brand is, the lesser hesitant people will be for trying out new products launched by that brand.
Event management skills are, therefore, necessary for the company to get the required exposure and build a positive image of the overall company as well as any brand in particular. They not only serve as a chance for a well-established company to regain its importance by attracting an increasing number of prospective customers but also enable a budding company to cultivate a sense of interest in the common people about the products and services they offer.